Zero Party Data Segmentation via Email

Written by Nora
Updated 1 month ago

One of the cool things about Toki, second to being able to reward for zero party data, is how you can segment it at a later date.

Let's say you launch a quiz, you can set up a flow with a time delay if someone has not done the quiz within that time period.

What this looks like in Klaviyo:

Or let's say they did answer the quiz and you want to follow up with them because you actually ended up launching the flavor that they wanted to see!

What this looks like in Klaviyo:

This applies to not only quizzes, but surveys, profile completions, co-creation voting and anything that touches zero party data rewards.

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