For Loyalty

• Joined Program
• Program announcement
• Referral Completed
  • Re-engage Social Activities
• Reward Tier Earned
  • Collected but didn’t redeem
• Redemption Created (aka coupon code from reward tier used)
  • Refer a friend
• Points Earned
  • Push to next highest tier
  • Send to a friend
  • Exchange Notification
• Points Reminder (Sent to inactive customers who have points but not enough to redeem a reward.)
• Redemption Reminder (Sent to inactive customers who have enough points sitting in their account to redeem a reward.)

For Memberships

• Membership About to Reup or Expire
• Membership Purchased

​Properties we support:

• Toki_points_earned: The customer's total historical points earned
• toki_point_balance (if you are using points-as-credit, see below): The customer's current available points balance that they can use now,
• Toki_tier_name: The name of the tier the customer is in now
• Toki_loyalty_nt_points: The number of points the customer must earn in order to proceed to the next tier.
• Toki_nt_amount: The amount the customer must spend in order to proceed to the next tier. This property will show the default currency defined in your account settings.
• Toki_nt_name: The name of the next tier that customer will unlock.
• Toki_referral_link: The customer's unique referral link. If you are running a code-based referral program, see below for attributes for code-based referrals.
• Toki_has_account: True/False depending on if the customer has an account with the platform or not.
• Toki_referrer_email: The email of the customer to send the referral to the friend.
• toki_referrer_name: The first name + last name of the advocate (if that information is available).
• toki_${CHALLENGE_NAME}challenge_completed_at: The challenge that this customer has completed
• toki_voting_activity_${ACTIVITY_NAME}: The answer that the customer gave for the voting activity OR zero party data activity completed (we know this is a little confusing!)
• apple_wallet_download_url: This will be replaced with a link to download the your users Apple Wallet pass
• toki_tier_rewards: Rewards associated with current tier
• toki_nt_rewards: Rewards associated with next tier

Events we support:

• Toki Points Earned: This event is triggered any time a customer earns points; This event is commonly used for: keeping a customer's point balance up to date in your CRM or email marketing platform.
• Toki Points Reminder: This event is triggered after a certain amount of days of inactivity. The Points Reminder events will be triggered each day at 5 pm UTC
• Toki Redemption Reminder: This event is triggered after a certain amount of days of inactivity. This event is commonly used for: sending an email to remind the customer that they have enough points for a reward.
• Toki Redemption Created: This event is triggered any time a customer redeems points and receives a coupon code. When the customer does not explicitly receive a coupon code, during redemption at checkout, for example, this event will not fire.
• Toki Referral Completed: This event is triggered any time a customer refers a friend that satisfies the referral program requirements. This event is commonly used for: sending an email thanking the customer for the referral.
• Toki Tier Earned: This event is triggered when a customer meets the requirement for a new tier.This event is commonly used for: letting a customer know they reached a certain status level.
• Toki Tier Lost: This event is triggered when a customer fails to meet the requirement for a tier after the specified period of time has passed. This event is commonly used for: sending a "warning" a set period of time to let the customer know they are about to lose their tier if they don't step up their participation.
• Toki Tier Status Changed: This event is triggered when a customer gets closer or farther from retaining their current tier, and from entering the next tier. This event is commonly used for creating incentives by notifying customers "You only need X more points to reach the next tier"
• Toki Account Created: The event is triggered when a reward was given to a customer for creating an account using the Create Account earning rule. This event is commonly used: if you want to do a Welcome Series for new users.
• Wishlist Item Added: When a user has added a new wishlist item to their wishlist. Properties attached: Toki Product Id, Toki Variant Id + Toki Label
• Wishlist Item Removed: When a user has removed a new wishlist item to their wishlist: Toki Product Id, Toki Variant Id + Toki Label
• Challenge Started: When a user has started a challenge
• Challenge Completed: When a user has completed a challenge