How to compare Toki to Yotpo Loyalty

Yotpo is a decent intro platform to get started with loyalty, however, with few integrations, little design customization and hefty pricing, it is hard to justify the price for the little you get.
Written by Nora
Updated 3 weeks ago

TLDR:

  • Yotpo's reward activities are limited unless you are paying for additional products with them
  • Yotpo only allows you to give points - no Cashback, store credit or branded store points
  • Yotpo redemption is confusing to consumers
  • Yotpo VIP Tiers only accessible for the Pro account ($699/month)
  • Yotpo gives minimal access to customer data making hard to communicate to your customer
  • Yotpo only gives you a launcher and a minimal rewards page - not a lot to work with - and only after $199/month
  • Yotpo analytics are actually quite nice painting a helpful picture of the success of the program
  • Yotpo has very few integrations as they are focused on selling you their bundle of tools, not just loyalty
  • Reviews source
  • Yotpo does not cover other aspects of retention such as Paid Memberships, Wallet Passes and more 

Minimal Ways to Reward Your Customers

Yotpo does not have many out of the box reward activities. To reward for more, you must sign up for Yotpo Reviews, Yotpo Email and Yotpo SMS or pay for an Enterprise account.

A Head to Head of Reward Activities:

Activity Toki Yotpo
Store Credit for Purchase X X
Sign Up X X
Sign up for Subscription X
Subscription Continuation X
Goal Spend X
Refer a friend to purchase X X
Refer a friend to sign up for the loyalty program X
Refer a friend to to an activity X
Complete profile X
Complete a quiz X
Complete a poll X
Complete a survey X
Submit a photo X
Submit a video X
Social Like  FB, Instagram, TikTok, Twitter
Social Follow FB, Instagram, TikTok, Twitter Twitter + Instagram on Gold ($199/month)
Social Post + Tag FB, Instagram, TikTok, Twitter Twitter on Gold ($199/month)
Join Group (Facebook) X
Share Purchase on Social FB + Twitter Facebook on Gold ($199/month)
Challenges X
Birthday X X
Click a link X
Download Apple Wallet Pass X
Scan QR code X
Newsletter Sign Up X with Yotpo Email
Login X
Write a Review X with Yotpo Reviews on Gold ($199/month)
SMS Sign Up X with Yotpo SMS on Gold ($199/month)
Airdrops X
Yotpo Loyalty Activities in the platform:

Toki Activities in the platform:

 Activities with Toki can be:

  • Scheduled
  • Limited (daily, weekly, monthly, one time)
  • Segmented (reward different people with different amounts)
  • Rewarded with points, discounts, gifts or collectibles

Cashback/Store credit Structuring

With Yotpo, you are giving points to your customers. 

With Toki, the points can be branded (for example: Beast Bucks) or can be delineated as store credit/cash/store currency (for example: follow us on Instagram and get $10 in store credit or $5 in direct cash).

How this looks in the Toki platform:

Redemption Limitations

With Yotpo, you can redeem your points at any given time for discount codes. However, this type of redemption structure is quite limiting to customers. The customers only have specific transaction options and not full control of their rewards.

With Toki, users can choose how many of their points/store credits they want to spend at any given time. And you, the marketer, can set limitations that fit with your margin expectations.

What the user sees (with Toki):

What you (the marketer) can control (with Toki):

Gating of VIP Tiers

With Yotpo, you have to be on their Pro plan of $699/month to do VIP tiers. With Toki, VIP tiers are an out of the box offering to anyone and everyone.

Minimal Details on the customers

With Yotpo, you get minimal viewership or control over your customers. With Toki, there is advanced customer segmentation so you can take a deep look at each user, create segments based on their behaviors and use it in your marketing automation.

Toki syndicated bilaterally with CRM data to maximize your segmented outcomes.

Toki's Customer Profiles:

Inability to Customize Settings

With Toki you have more customization within the program:

Settings Toki Yotpo
Allow you to control discount stackability X
Allow point expiration X Only on Gold ($199/month)
Multicurrency X
Translations X
Display cash value  X
Points branding X
Maintain Status X
Tier Stacking X
Cash out X
Giftcards X
Product Rewards X Only on the Platinum ($699/month)

Design Customization not Available:

With Yotpo, you have the ability to have a "Launcher" and a Rewards Page, but that it is. There are no other ways to communicate to your customer about your rewards program making it hard for your customers to know, what they have and how to use their credits.

Toki has over 20 onsite components to choose from:

Whereas this is the Yotpo launcher and page:

You can only have the Rewards Page or Redeem at checkout if you are on the Gold Plan ($199/month)

Minimal Integrations:

Toki has over 19 integrations, whereas Yotpo only has two. Yotpo is fully focused on getting you to use their suite of products (SMS, Subscriptions, etc) so you using others is agains their whole ethos. This makes it particularly hard as a marketer if you want a best-in-class suite of tools.

Integration Toki Yotpo
Klaviyo X X
Postscript X
Attentive X
Mailchimp
Sendlane X
Omnisend X
Snowflake X
Sendlane X
Judge.me X
Recharge X X
Reamaze
Stay AI X
Loop Subscriptions X
Bold Subscriptions X
Skio Subscriptions X
Prive Subscriptions X
Fairing X
Gorgias X
Loox X
Okendo X
Reviews.io X
Smartrr X
Stamped.io X
Yotpo Reviews X X

Decent Analytics:

With Yotpo, the analytics dash is focused on issuance of points, and does not give additional metrics around LTV, RPR or variable diagnostics that are important for marketers to hit their growth trajectories.

Yotpo Analytics:

Toki Analytics:

Features Toki has that Yotpo doesn't:

Toki is an all encompassing retention solution, fully integrated with customer accounts and in store experiences. These additional features present this vision:

  • Paid Memberships (like Amazon Prime)

  • Zero Party Data i.e. Reward for Completing Profile, Quizzes, surveys, polls
  • Co-creation portals! Allowing your customers to vote on brand related decisions and have their votes count based on their tier!
  • Gamification i.e. Challenges, Quests, treasure hunts, Leaderboards
  • Wishlists
  • Apple Wallet Passes (+ push notifications)

Site Weight + Compatibility Issues

In looking into customer feedback and reviews, the majority of negative reviews related to Yotpo are due to the affect their app has on site speed and how their loyalty products isn't compatible with other integrations like Attentive. This is because Yotpo is focused on selling you their entire suite of tools so integrating with others or 'playing nicely' isn't a part of their playbook.  And site speed, well, we don't know why the heck that is. We would suggest doing your diligence before moving forward with any loyalty solution.

Last thing to note, many customers site the lack of design abilities as a frustration saying, 'the design is not attractive enough'. 

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