How to compare Toki to Stamped Loyalty

Stamped is a great intro platform to get started with loyalty, however, with minimal customizations and lack of VIP tiers until Pro plan, it is limited in its capabilities for most merchants.
Written by Nora
Updated 3 weeks ago

TLDR:

  • Stamped is lacking in reward activities to engage users
  • Stamped only allows you to give points
  • Stamped redemption is confusing to consumers
  • Stamped VIP Tiers only accessible for the Pro account ($399/month)
  • Stamped gives minimal access to customer data making hard to communicate to your customer
  • Stamped only gives you a launcher and a minimal rewards page - not a lot to work with
  • Stamped analytics are minimal making it hard to understand if your program is succeeding or not
  • Stamped has only six integrations resulting in a program that isn't really cohesive
  • Reviews consistently source lack of support and product bugs as a major issue with Stamped
  • Stamped does not cover other aspects of retention such as Paid Memberships, Wallet Passes and more 

Minimal Ways to Reward Your Customers

Stamped has more reward activities than other platforms out there, but is still lacking on non transactional ways to motivate customers.

A Head to Head of Reward Activities:

Activity Toki Stamped
Store Credit for Purchase X X
Sign Up X X
Sign up for Subscription X
Subscription Continuation X
Goal Spend X X
Refer a friend to purchase X X
Refer a friend to sign up for the loyalty program X
Refer a friend to to an activity X
Complete profile X
Complete a quiz X
Complete a poll X
Complete a survey X
Submit a photo X
Submit a video X
Social Like  FB, Instagram, TikTok, Twitter
Social Follow FB, Instagram, TikTok, Twitter Instagram, TikTok, Twitter + Pinterest
Social Post + Tag FB, Instagram, TikTok, Twitter
Join Group (Facebook) X
Share Purchase on Social FB + Twitter FB + Twitter
Challenges X
Birthday X X
Click a link X
Download Apple Wallet Pass X
Scan QR code X
Newsletter Sign Up X X
Login X
Write a Review X X
SMS Sign Up X
Airdrops X
Stamped Activities in the platform:

Toki Activities in the platform:

 Activities with Toki can be:

  • Scheduled
  • Limited (daily, weekly, monthly, one time)
  • Segmented (reward different people with different amounts)
  • Rewarded with points, discounts, gifts or collectibles

Cashback/Store credit Structuring

With Stamped, you are giving points to your customers. 

With Toki, the points can be branded (for example: Beast Bucks) or can be delineated as store credit/cash/store currency (for example: follow us on Instagram and get $10 in store credit or $5 in direct cash).

How this looks in the Toki platform:

Redemption Limitations

With Stamped, you can redeem your points at any given time for discount codes. However, this type of redemption structure is quite limiting to customers. The customers only have specific transaction options and not full control of their rewards.

With Toki, users can choose how many of their points/store credits they want to spend at any given time. And you, the marketer, can set limitations that fit with your margin expectations.

What the user sees (with Toki):

What you (the marketer) can control (with Toki):

Gating of VIP Tiers

With Stamped, you have to be on their Pro plan of $399/month to do VIP tiers. With Toki, VIP tiers are an out of the box offering to anyone and everyone.

Minimal Details on the customers

With Stamped, you get minimal viewership or control over your customers. With Toki, there is advanced customer segmentation so you can take a deep look at each user, create segments based on their behaviors and use it in your marketing automation.

Toki syndicated bilaterally with CRM data to maximize your segmented outcomes.

Toki's Customer Profiles:

Inability to Customize Settings

With Toki you have more customization within the program:

Settings Toki Stamped
Allow you to control discount stackability X
Allow point expiration X X
Multicurrency X
Translations X
Display cash value  X
Points branding X
Maintain Status X
Tier Stacking X
Cash out X
Giftcards X
Product Rewards X

Design Customization not Available:

With Stamped, you have the ability to have a "Launcher" and a Rewards Page, but that it is. There are no other ways to communicate to your customer about your rewards program making it hard for your customers to know, what they have and how to use their credits.

Toki has over 20 onsite components to choose from:

Whereas this is the Stamped launcher and page:

Minimal Integrations:

Toki has over 19 integrations, whereas Stamped only has 6.

Integration Toki Stamped
Klaviyo X X
Postscript X
Attentive X X
Mailchimp
Sendlane X
Omnisend X X
Snowflake X
Sendlane X
Judge.me X
Recharge X X
Reamaze
Stay AI X
Loop Subscriptions X
Bold Subscriptions X
Skio Subscriptions X
Prive Subscriptions X
Fairing X
Gorgias X X
Loox X
Okendo X
Reviews.io X
Smartrr X
Stamped.io X
Yotpo Reviews X

Little Analytics to Run With:

With Stamped, the analytics dash is focused on issuance of points, and does not give additional metrics around LTV, RPR or variable diagnostics that are important for marketers to hit their growth trajectories.

Stamped Analytics:

Toki Analytics:

Features Toki has that Stamped doesn't:

Toki is an all encompassing retention solution, fully integrated with customer accounts and in store experiences. These additional features present this vision:

  • Paid Memberships (like Amazon Prime)

  • Zero Party Data i.e. Reward for Completing Profile, Quizzes, surveys, polls
  • Co-creation portals! Allowing your customers to vote on brand related decisions and have their votes count based on their tier!
  • Gamification i.e. Challenges, Quests, treasure hunts, Leaderboards
  • Wishlists
  • Apple Wallet Passes (+ push notifications)

Lack of Support

With a 3.8 star rating in Shopify, the majority of negative reviews are related to support. In looking at Toki reviews, you will notice almost all of our reviews are related to our exceptional support. Second to that, their negative reviews are related to bugs with the platform.

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